Search Engine Optimization (SEO)

Probably one of the most common frustrations with web site development - trafficking. Driving users, and more importantly - qualified users, seems to be an elusive task for many site owners. High search engine rankings can literally make or break a company. In fact, in many industries, companies that rank exceptionally well are literally OVERFLOWING with customers. The more competitive your company's industry, the greater need there is for high search engine rankings.

No problem. This is where we started - getting companies to the top of the search engines.

Research

First and foremost is understanding the keywords specific to your industry search by potential customers. We may find some additional keywords in our research. Keywords are then cross referenced with your most popular products or service and once again with those products or services that provide the greatest profit margin. From that, we can prioritize which keywords will be most profitable to your company.

Another component to research is considering the behaviors of your sites users and which search engines are most popular. Obviously, we want to make certain that you receive the most traffic from your optimization. The more information we can acquire, the more we can identify opportunities for improvement.

Analysis

Next, we consider your web site's position in relation to your direct competitor’s position, as well as those placing in the top positions on the search engines. We compare your current site to theirs in regards to internal and external links, as well as, the number of pages indexed by the search engines. This allows us to identify commonalities among top ranking sites and plants the seed for developing a high ranking strategy.

Strategy Development

Using the intelligence that we gathered from the keyword research and competitor analysis, a plan of attack is drawn up. Obviously, no two plans are identical and they greatly vary from site to site. We assemble a step-by-step approach to move your site up through the search engines. Typically we review an organic ranking program and consider the benefits of a Pay-Per-Click (ppc) program. The strategy development includes a quote for every recommended task to increase your web site rankings. We even have programs that make your site visitors increase your site rankings, instead of having to rely specifically on internal programming.

Optimization

Execution of the plan. This is where we make the necessary adjustments to your site and begin completing all of the tasks in the strategy stage. This may include programming site content, recruiting links from external sites, developing blog article topics…dozens of tasks. This is the final step in beginning the move upward in the search engines.

Measuring and Adjustment Recommendations

Since the web is every changing, and it’s most likely that your competitors will eventually adjust their site, it’s best to continuously monitor and make adjustments to the SEO strategy. We measure the results, provide ranking reports, and identify trends. We then make recommendations based on these trends; such as ongoing link building, altering site content, and perhaps considering new keywords.