R & D begins with an initial consultation where our primary goal is to generate a forum to express and refine ideas. It’s the “data gathering step” and during this initial step, MorganSource listens to the various thoughts and input to acquire as much knowledge about your web site’s needs.

Next we work with you to isolate the primary objectives for the site’s initial launch and brainstorm potential solutions that best fit your company’s needs.

Consider the R & D step as the “dream phase” where “what if…” is a commonly used phrased. Once we have narrowed down the objectives your web site moves into…

Sometimes considered a component of “pre-production”, the web site architecture is a “blue print” detailing how the objectives will be achieved. This includes isolating costs, generating a proposal and fine-tuning the plan so that key players understand their responsibilities. Essentially, your web site architecture is the map for implementing each version. Most of the time, existing customer receive additional web site architectures at no cost.

Production and promotion is simply executing the web site architecture. The web site architect works with our production manager who in turn manages the programmers, graphic designers, SEO specialists, and other team members in piecing together the components and modules for your web site. The next few pages detail precisely how MorganSource breaks down the site production process into 3 stages.

Objectives have been set, a plan put in place, and execution of that plan completed. The final step is Measuring and Analyzing to see how successful those objectives have been met. This is where your company truly gains a competitive advantage because as each objective is reached, new ideas emerge…keeping your site fresh and growing the site’s usability.

With each new idea, the process circulates and begins again.

We provide your company with quarterly reports on your web site’s performance, though you have access to all of the site’s statistical data at any time. Measuring and Analyzing is an absolutely crucial component in creating a dominant force online.